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How to increase your number of members (growth strategies)

Updated: 11.12.2025
Growing your member base is a mix of consistent content, clear communication and a well-structured offer. Even small adjustments can significantly increase conversions.

1. Offer a free preview
A short public post, a teaser image, a snippet of an article or the first minute of a video is enough.
People want to see what they get before subscribing.

2. Stay consistent
Consistency builds trust.
Recommended:
  • - at least once a week for steady growth,
  • - 1–2 times per week for faster expansion.

Short formats work great — it doesn’t have to be a long article every time.

3. Use clear, simple calls to action
Always give viewers a reason to subscribe.
Examples:
  • - “Full version available in the members section.”
  • - “Want to see the full gallery? Join the membership.”
  • - “The complete video is for members only.”

4. Communicate benefits, not features
Instead of:
“Join my membership.”
say:
“Get access to content that saves you time.”

People don’t buy membership - they buy value.

5. Be visible outside the platform
New members often come from:
  • - Instagram
  • - TikTok
  • - Facebook groups
  • - YouTube Shorts
  • - your website

A small teaser with a link works extremely well.

6. Engage with your audience
Creators who interact grow faster.

  • - reply to comments
  • - thank new members
  • - remind people about new content

Small interactions → big conversions.

7. Adjust pricing when needed
If growth slows down:
  • - lower tier 1 price by 1 EUR as a test
  • - add a bonus post to tier 1
  • - emphasize the difference between your tiers

Small tweaks can create big results.