Content that sells well has three key qualities: itâs useful, specific and clearly presented. Itâs not just about the format â itâs about whether the viewer immediately understands the value they will receive from you.
1. Create content that solves a problem
The best-selling content is the kind that:
- - showcases your talent and passion
- - saves time or money
- - helps solve a problem
- - teaches a new skill
Examples of effective content:
- Behind-the-scenes creation â People love the process: preparing the scene, camera setup, storyboards, sketches, working files.
- Step-by-step guides â How to edit a video, retouch a photo, or build a simple web page.
- Mini-courses â Short video or article series that teach a specific skill (e.g., marketing, drawing basics, software tutorials).
- Value-based storytelling â Lessons learned, mistakes avoided, and practical takeaways for the audience.
- Galleries or downloadable materials â Photo sets, graphics, textures, audio tracks or assets users can use in their projects.
- Money-saving content â How to choose equipment, what not to overpay for, what you can create yourself.
- Time-saving content â Shortcuts, tips, simplified workflows.
2. Be specific â not general
âHow to start with photographyâ doesnât sell.
âHow to shoot portraits in natural light â complete guideâ does.
Specificity = higher conversions.
3. Structure matters more than length
Content doesnât need to be long, but it must be:
- - clearly organized
- - logically divided
- - supported with examples or demonstrations
Quick orientation increases the perceived value.
4. A strong thumbnail makes a huge difference
People often buy with their eyes.
Use a thumbnail that:
- - is visually striking
- - matches the topic
- - instantly communicates what the content is about
A good thumbnail can increase sales significantly.
5. Add bonus value
Extra value sells.
Examples:
- - downloadable PDF
- - bonus videos
- - bonus photo set
- - access to supporting materials
- - behind-the-scenes content
- - early access to new posts
Bonuses create the feeling that the content has high value.
6. Write titles that communicate the BENEFIT
The title should answer:
âWhat exactly will I get?â
Good examples:
- âExclusive video available only for membersâ
- âPodcast episode one week earlierâ
- âCreate your first paid post in 30 minutesâ
- â20 photos you can use in your own projectsâ
- âCourse: How to film professional video on your phoneâ